Amazon Personalize has launched a new open source Amazon Personalize Kafka Sink connector that makes it easy to stream data in real-time for use in Amazon Personalize. Amazon Personalize enables developers to improve customer engagement through personalized product and content recommendations – no ML expertise required. Amazon Personalize uses data provided by customers to train custom models on their behalf. With this launch, customers can readily ingest their data from Apache Kafka clusters and call the Amazon Personalize-specific APIs to enable real-time data steaming, without the need for custom code. This makes it faster and easier to bring real-time data to Amazon Personalize for those using Apache Kafka.