Amazon Personalize enables customers to measure the impact of their recommendations

Today, Amazon Personalize launches the ability for customers to measure the business impact of their Personalize recommendations. Amazon Personalize is a fully managed machine learning service that allows customers to deliver personalized experiences to their users, no ML experience required. Customers can now evaluate the sum or count of any user interaction with a Personalize recommendation such as click, view, purchase, video start, add to cart, or download. Prior to this launch, customers could not evaluate the results of Personalize recommendations unless they built their own pipelines or workflows. Personalize has removed the need for this operational overhead by allowing customers to define the metrics they want to track, and automatically sending event data to the customer’s Amazon CloudWatch account for visualization and monitoring. The data can also be sent to an S3 bucket for download and integration into another business intelligence tool.

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